Poor medical device sales aren't always due to lacking sales skills.

In the market, some medical device salespeople always complain that I'm new to the industry, lacking experience and skills, but some things are not really about skills!

1. Customers are the best teachers, peers are the best role models, and the market is the best school. Only by learning from others' strengths can one surpass them.

2. Dependence is greater than ability. 97% of sales are about building trust, and 3% are about closing deals.

3. When you learn how to sell and receive money, it's hard not to succeed.

4. Refusal is the beginning of a deal. Sales is a game of saving up small amounts to make a large sum. Every time a customer refuses, they are saving money for you.

5. Create an incredible and irresistible marketing plan from six aspects: trust, perspective, story, benefits, losses, and altruism.

6. Sales is the transmission of confidence, the transfer of emotions, and the persuasion of physical strength; negotiation is a contest of determination; and closing deals is a manifestation of willpower.

7. If you don't put in the effort, you won't get the money; the money you receive is the real money.

8. You must tell customers things of value, learn to create value, and create the value they need for customers.

9. You must learn to connect everything. Emotional relationships are greater than interest relationships and cooperative relationships. You need to have deep emotional exchanges with customers.

10. Customers buy not only the product itself, but also the corresponding and additional services. Network is wealth; connections are fortune; network decides fate.

11. Goals are not meant to be achieved, but to be surpassed.

12. You never get a second chance to make a first impression.

13. Sales equals income. All success in this world is the success of sales. When you have mastered the skills of selling and receiving money, you cannot be poor if you want to.

14. When achieving achievements, never underestimate the last few days of each month. This is like a 3000-meter race; when you have run 2700 meters, the last 300 meters are particularly important. The last few days are the easiest time to create miracles.

15. There are no products that cannot be sold, only people who cannot sell products; there is no wood that cannot be chopped, only axes that are not sharp enough; it is not that the market is sluggish, but that the mind is not sharp enough.

16. First-class salespeople sell themselves; second-class salespeople sell service; third-class salespeople sell products; fourth-class salespeople sell Price.

17. The first impression you convey to customers when selling: I am your friend; I am meeting you today to make friends with you. All top experts treat their customers like family.

18. Always be selling, making sales a habit. Growth is always more important than success. You may not close a deal in sales, but you cannot fail to grow in sales.

19. Only by finding common ground with customers can you build a relationship with them. Sales is about building relationships and building networks.

20. You must choose the right pond to catch big fish. The quality of customers must be good. Your choice is ten times more important than your efforts. If you serve the poor, you will become poorer and poorer; you can position yourself as a jeweler, or you can position yourself as a junk dealer; serving ten pieces of junk is not as good as serving one diamond.

21. Small things are everything. Why do cooked ducks fly away? It is because of your failure in details that makes customers unhappy.

22. Unchanging treasures of sales – listen more and talk less; ask more and say less; the highest state of service – from the heart, not superficial.

23. Sales equals help; all deals are for love! Love them and close the deal! Receiving money is the beginning of helping customers.

24. The essential beggar spirit for salespeople – smile at "customers" first, and remain the same even if you are rejected many times every day.

25. Treat old customers with the same enthusiasm as new customers, and treat new customers with the same thoughtfulness as old customers.

26. Sales is the transmission of confidence, negotiation is a contest of determination; sales is about building relationships, sales is about gaining trust.

27. Customers buy more of a feeling – being respected, being recognized, and feeling secure.

28. Because of proficiency, therefore professional; because of professionalism, therefore perfection. Only professionals can become experts, and only experts can become winners. No customer will play with amateurs because they know that amateurs have no good results. Customers always only believe experts; experts represent authority and trust.

29. Salespeople should always ask themselves three questions: Why am I worthy of help from others? Why should customers refer me? Why do customers pay me?

30. Money doesn't fall from the sky; you need to get it from customers. Buying or not buying is never a matter of Price, but a matter of value. Continuously shape the value of products for customers.

31. Look at your products like you look at your children; the more you look, the more you like them. Love yourself, love your products, love your team, love your customers.

Source: Global Medical Devices Network